The t-Forum 2018 Global Conference
Tourism Intelligence Exchange @ the Industry-Academia Junction
11-14 March 2018 – Palma de Mallorca, Spain
Sunday March 11 |
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Place: Santa Catalina Room, 3th Floor- Hotel Palma Bay |
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14:00-15:00 |
Registration– Hotel Lobby |
15:00-18:00 |
Workshop 1 |
University of Central Florida, USA |
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18:30 |
Welcome Reception, Cafeteria Trasluz |
19:00 |
Welcome Reception, Hotel Lobby |
Hosted by Federación Empresarial Hotelera de Mallorca, Spain |
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19:00 |
Welcome Remarks |
President Federación Empresarial Hotelera de Mallorca, Spain |
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Managing Director of Balears.t, Spain |
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Monday March 12 |
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Place: Mallorca Room – Palacio de Congresos |
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08:00 |
Registration , Palacio de Congresos |
09:00 |
Official Opening |
Meliá Hotels International, Spain |
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Opening Remarks |
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President, Tourism Intelligence Forum |
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President, The 2018 t-Forum Conference |
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Rector,University of the Balearic Islands, Spain |
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President, Government of the Balearic Islands, Spain |
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09:45-10:30 |
Keynote Talks on Crossroads of Tourism: |
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09:45 |
Tourism Industry Perspectives |
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Former President of the World Travel and Tourism Council |
10:00 |
Government Perspectives |
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Former Minister of Tourism, Aruba |
10:15 |
Academia Perspectives on Public/Private Sectors |
Ulster University, UK |
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10:30 |
t-Break- 1st Floor |
Hosted by Melia Hotels International, Spain |
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11:00 |
Keynote Panel 1 |
Bridging the Tourism Industry, Government and Academia Gaps |
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University of the Balearic Islands, Spain |
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Director of the Computing and Computerization Service, UIB, Spain |
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12:00 |
Panel 2 |
Tourism Development in the Face of Overtourism |
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The Finnish Nature Center Haltia, Finland |
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James Cook University, Australia |
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President, Federación Empresarial Hotelera de Mallorca, Spain |
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Presidente, Comisión de Turismo de FEMP y Regidor de Urbanismo de Palma, Spain |
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Chairman of Spanish Vacation Housing Federation, Spain |
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13:00 |
Panel 3 |
What my Public/Private Organizations Want from Academia |
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Paris 1 Panthéon-Sorbonne University, France |
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President TURISTEC, Spain |
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Regional Head, Pestana Hotel Group, Portugal |
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Senior Director, Market Management (Southern Europe), Expedia |
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14:00 |
Lunch : Restaurante Palma, 3th Floor. (Ticket Required) |
Hosted by Consell de Mallorca, Spain |
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15:00 |
Concurrent Sessions |
Panel 4 – Room Eivissa A |
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World Health and Wellness Tourism Association (AMTSBE), Portugal |
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Évora University, Portugal |
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Baptista Hospital da Luz, Porto, Portugal |
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Regional Health Administration of Algarve, Ministry of Health,, Portugal |
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Lusófona University, Portugal |
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Lisbon University Faculty of Medicine, Portugal |
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Workshop 2 – Room Eivissa B |
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Engaging Microentrepreneurs for Improved Destination Equity and Competitiveness |
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Discussants |
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People-First Tourism Lab, North Carolina State University, USA |
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Travel and Tourism, North Carolina Chatham County, USA |
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Ritsumeikan Asia Pacific University, Japan |
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Paper Session 1 – Room Eivissa C |
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Hospitality and Catering |
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Andriew Lim, Chair |
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The Hague Hotel School, The Netherlands |
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Estimating the Occupancy Rate of Non-traditional Accommodation: The Case of Airbnb |
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Veronica Leoni, Jan Olof, William Nilsson, Paolo Figini |
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Differential Price Management in Hotels and Peer-to-Peer Accommodation |
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Estela Marine-Roig, Eva Martin-Fuentes, Eduard Cristobal-Fransi, Berta Ferrer-Rosell |
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Conceptualizing Hotel Brand Experience in Hospitality Industry |
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Sara Marefatnia |
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The Willingness to Pay for Safer Airline after Crisis |
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Teitler Regev Sharon, Shahrabani Shosh |
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Restaurant Service: Gaps in the Perception of Quality |
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Cintia Goldenberg, Cicera Bezerra, Elizabeth Kyoko Wada, Sergio Moretti |
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16:30 |
t-Break -3th Floor |
Hosted by BES International, Beijing, China |
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17:00-18:30 |
Concurrent Sessions |
Open Space – Room Eivissa A |
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Industry-Academia |
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Government-Academia |
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Paper Session 2 – Room Eivissa B |
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Challenges and Opportunities of Mature Destination: The Case of Algarve, Portugal |
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University of Algarve, Portugal |
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Searching for New Products for Slow Tourism in Algarve |
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Ana Beatriz Jesus, Júlio da Costa Mendes, Maria Manuela Guerreiro, Bernardete Sequeira |
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Safety and Security in The Algarve: The Tourists” Perception |
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Birdwatching in the Algarve, Portugal |
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Pedro Pintassilgo, Patrícia Pinto, Andreia Sofia Costa, António Matias |
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The Expenditure Profile of Second Home Tourists: The Case of the Finns in Algarve |
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Effects of Arbitration on the Competitiveness of the Stakeholders in the Algarve |
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João Vidal, João Albino Silva, Guilherme Castela |
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International Best Practices Rules on Tourism Companies |
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Afonso Café, João Albino Silva, Eugénia Ferreira |
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Paper Session 3 – Room Eivissa C |
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Cultural Tourism |
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Alexandre Panosso Netto, Chair |
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Universidade de Sao Paulo, Brazil |
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The Footprint of Ethnic Women in the Community through Crafts for Tourists: |
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A Case of Baluchis, Iran |
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AhmadReza Sheikhi, Ali Movahed |
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Striking a Balance between Consumption and Conservation: |
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Promoting Sustainable Behaviors of Heritage Visitors |
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Alessandra Marasco, Piera Buonincontri, Haywantee Ramkissoon |
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Empowering Small Rural Communities through Heritage Tourism |
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Mercedes Aznar, Hilde Hoefnagels |
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The Impact of Tourism in the Reduction of Gender Inequality |
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Ruhet Genc |
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Management of Cultural Heritage: Governance in Cultural and Tourism Policies in Natal |
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Maria Augusta Wanderley, Seabra De Melo, Maria Lúcia Bastos Alves |
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Free Evening |
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Tuesday March 13 |
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Place: Mallorca Room – Palacio de Congresos |
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08:00 |
Registration , Palacio de Congresos Lobby |
09:00 |
Highlights of Yesterday |
President, 2018 t-Forum Conference |
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09:15-10:00 |
Keynote Talks: |
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09:15 |
Tourism Grounds Covered, Horizons of Opportunities Ahead |
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Former Secretary-General, UN World Tourism Organization, Spain |
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09:30 |
The Organization of the Future |
University of the Balearic Islands, Spain |
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10:00 |
Keynote Panel 5 |
The Organization of the Future: Cases in Point |
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CEO, Cyberclick, Spain |
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Encode, Germany |
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Ner Group, Spain |
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11:00 |
t-Break – 1st Floor |
Hosted by Melia Hotels International Spain |
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11:30-13:30 |
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11:30 |
Panel 6 |
Tourism Development and Protection of the Environment |
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University of the Balearic Islands, Spain |
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Friends of the Earth Majorca, Spain |
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Environmental activist |
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12:30 |
Concurrent Sessions |
Panel 7 – Room Eivissa A |
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Innovation and Trends in Customer-Centred Tourism Businesses |
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Som Tourism, Spain |
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CEO, IT Travel Service, Spain |
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CEO & Co-Founder, Hi-Sun, Spain |
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CEO Tourism Consortium East Mallorca, Spain |
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Paper Session 4 – Room Eivissa B |
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Collaboration in Tourism |
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The Light at The End of The Tunnel: The Business Environment of the Spanish Tourism Industry |
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Manuel Figuerola Palomo, Pedro Moncada Jiménez |
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Achieving Sustainable Tourism through Regional Collaboration: Evidence from the TransTourism Project |
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Elaine Ramsey, David Hanna, Norry Mcbride |
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Strategies to Reduce Seasonality in Mediterranean Destinations: German Tourism in the Balearic Islands |
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E. Aguilo, F. Sastre |
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Experiential Marketing as a Moderating Affect on Exhibitor Performance in World Travel Mart London 2017 |
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Zauyani Zainal Mohamed Alias, Norain Othman |
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Paper Session 5 – Room Eivissa C |
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Wellness and Rural Tourism |
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Ritsumeikan Asia Pacific, Japan |
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Comparative Study of Cycle Tourism as a Wellness Tourism Trend in Iran & The Netherlands |
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Mahdi Rahimi Pordanjani, Adao Flores |
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Challenges and Opportunities of Japanese Micro-entrepreneurship in Wellness Tourism |
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Hori Keiko |
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Infectious Disease and Travel |
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Sevil Sönmez, Jessica Wiitala, Yorghos Apostolopoulos |
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A Technical Feasibility of Establishing a Ski Resort: Garrin Mountain, Iran |
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Hamid Zargham Borujeni, Reyhaneh Kachooei |
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13:30 |
Lunch – Restaurante Palma, 3th Floor. (Ticket Required) |
Sponosred by Vicepresidencia I Conselleria Innovació, Ricerca I Turisme, Spain |
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14:30 |
Concurrent Sessions |
Panel 8 – Room Eivissa A |
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Chinese Outbound Tourism: Practical Implications for Businesses |
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James Cook University, Australia |
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Implications from the Latest figures: New Directions in the Chinese Outbound Market |
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West Coast University of Applied Sciences, Germany |
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Cultural Insights about the Chinese for Business and Marketing |
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Portsmouth University, UK |
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Changing the Experience Design: The Sun and the Chinese Tourists |
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James Cook University, Australia |
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Bridging East/West Perspectives |
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University of Wisconsin-Stout, USA |
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Workshop 3 – Room Eivissa B |
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President, 2018 t-Forum Conference |
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Managing Director of Balears.t, Spain |
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Paper Session 6 – Room Eivissa C |
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Innovation in Tourism |
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The University of the Balearic Islands, Spain |
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Limiting Overtourism: The Desirable New Behaviours of the Smart Tourist |
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Hotel Industry Technology and Innovation Systems: Next-Generation Technologies with Value |
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Mahdi Rahimi Pordanjani |
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Introduction of Qanat as a Worth-considering Resort in Iran |
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Esmaeil Sangari, Mahmoud Mohammadi |
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Blockchain in Hospitality Industry: Challenges or Opportunities for Hotels? |
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Andriew Lim |
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Old Wine in New Bottles: Innovating the Experience of Opera with Augmented Reality Technology |
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Alessandra Marasco, Barbara Balbi |
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16:00 |
t-Break – 3th Floor |
Hosted by University of Isfahan, Iran |
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16:30 |
Concurrent Sessions |
Panel 9 – Room Eivissa A |
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University of Surrey, UK |
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University of Lleida, Spain |
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Washington State University, United States |
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Paper Session 7 – Room Eivissa B |
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China, Sharing Economy and Social Media |
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Nevenka Cavlek, Chair |
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University of Zagreb, Croatia |
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Women Intrapreneurship and Guanxi In China |
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A Study of Night-Festival Experience based on Visitor Awareness: China Zigong Lantern Festival |
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Yi-jing Zhao, Gang-hoan Jeong |
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Sharing Economy and Corporate Mobility: Restaurants and Bars as Co-Working Spaces, Brazil |
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Erica Ana Alves Bortolotte, Elizabeth Kyoko Wada |
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Relational Tourism in Raval: Residents, Visitors, and Social Media |
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Kathleen Scherf |
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Negative Reviews Hurt: The Effect of Consumer Sentiment on Prices in the Sharing Economy |
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Carla Guadalupi, Paul Wander |
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Paper Session 8 – Room Eivissa C |
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Tourism Destinations |
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Eugeni Aguiló, Chair |
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University of the Balearics Islands, Spain |
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Optimum Measuring Seasonality in Tourism |
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Tomàs Serra Olives |
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Meteorological Conditions and Travel Choices |
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Jaume Rossello-Nadal |
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Reverse Country of Origin Effect: Measuring the Impact of Local Products on Tourism Perception |
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Alessandro Bigi, Michelle Bonera |
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Analyzing the Determinants of Tourists’ Visit Patterns in Lanzarote Island, Spain |
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Hugo Padrón-Ávila, Raúl Hernández-Martín |
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Revisiting a Governance System for Destinations using a Balanced Scorecard Approach |
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Elidomar Alcoforado |
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Latent Demand Analysis for US Travel to Cuba |
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Robertico Croes, Kelly Semrad, Manuel Rivera |
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Workshop 4 – Room Eivissa D |
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Cashing in on the “Sacred Journey”: How to Apply Theory in Tourism Businesses |
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The Finnish Nature Center Haltia, Finland |
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18:00-18:30 |
Concluding Remarks: Bridging Academia, Government, and Industry Gaps |
20:30 |
Closing Dinner |
Café Gran Hotel – CaixaForum – Ticket Required |
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Placa de Weyler 3, 07001 Palma |
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Announcements |
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t-Forum Awards |
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Dinner |
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Hasta la vista Remarks |
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Wednesday 14 March |
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09:30-13:30 |
Concurrent Technical Visits (due to space limitation, please register when the registration desk opens) |
13:30 |
Reports on Field Visits |