The t-Forum 2018 Global Conference 

Tourism Intelligence Exchange @ the Industry-Academia Junction

 

   11-14 March 2018  –  Palma de Mallorca, Spain

 

 

 

Sunday March 11

 
   
 

Place: Santa Catalina Room, 3th Floor- Hotel Palma Bay

14:00-15:00

Registration– Hotel Lobby

   

15:00-18:00

Workshop 1

 

Writing for the Industry: Papers and PhD Theses

 

Alan Fyall

 

University of Central Florida, USA

   

18:30

Welcome Reception, Cafeteria Trasluz

   

19:00

Welcome Reception, Hotel Lobby

 

Hosted by Federación Empresarial Hotelera de Mallorca, Spain

   

19:00

Welcome Remarks

 

María Frontera Hjorngaard

 

President Federación Empresarial Hotelera de Mallorca, Spain

 

Miguel Payeras

 

Managing Director of Balears.t, Spain

   

Monday March 12 

 
   
 

Place: Mallorca Room – Palacio de Congresos

08:00

Registration , Palacio de Congresos

   

09:00

Official Opening

 

María Umbert, Master of Ceremony

 

Meliá Hotels International, Spain

   
 

Opening Remarks

 

Jafar Jafari

 

President, Tourism Intelligence Forum  

 

Luis del Olmo

 

President, The 2018 t-Forum Conference  

 

Llorenç Huguet

 

Rector,University of the Balearic Islands, Spain   

 

Francina Armengol

 

President, Government of the Balearic Islands, Spain 

   

09:45-10:30

Keynote Talks on Crossroads of Tourism:

 

 

09:45

Tourism Industry Perspectives

 

Geoffrey Lipman

 

Former President of the World Travel and Tourism Council

10:00

Government Perspectives

 

Robertico Croes

 

Former Minister of Tourism, Aruba

10:15

Academia Perspectives on Public/Private Sectors 

 

Norry McBride

 

Ulster University, UK

   

10:30

t-Break- 1st Floor

 

Hosted by Melia Hotels International, Spain

   

11:00

Keynote Panel 1

 

Bridging the Tourism Industry, Government and Academia Gaps

 

Julio Batle, Moderator

 

University of the Balearic Islands, Spain

 

Norry McBride

 

Geoffrey Lipman

 

Robertico Croes

 

Bartomeu Jaume Serra Cifre

 

Director of the Computing and Computerization Service, UIB, Spain

   

12:00

Panel 2

 

Tourism Development in the Face of Overtourism

 

Tom Selänniemi, Moderator

 

The Finnish Nature Center Haltia, Finland

 

Philip Pearce

 

James Cook University, Australia

 

María Frontera Hjorngaard

 

President, Federación Empresarial Hotelera de Mallorca, Spain

 

José Hila

 

Presidente, Comisión de Turismo de FEMP y Regidor de Urbanismo de Palma, Spain

 

Tolo Gomila

 

Chairman of Spanish Vacation Housing Federation, Spain

   

13:00

Panel 3

 

What my Public/Private Organizations Want from Academia

 

Maria Gravari-Barbas, Moderator

 

Paris 1 Panthéon-Sorbonne University, France

 

Jaume Monserrat

 

President TURISTEC, Spain

 

Pedro Lopes

 

Regional Head, Pestana Hotel Group, Portugal

 

Walter Lo Faro

 

Senior Director, Market Management (Southern Europe), Expedia 

   

14:00

Lunch : Restaurante Palma, 3th Floor. (Ticket Required)

 

Hosted by Consell de Mallorca, Spain

   

15:00

Concurrent Sessions

   
 

Panel 4 – Room Eivissa A

 

Health and Wellness Tourism Markets

 

João Viegas Fernandes, Moderator

 

World Health and Wellness Tourism Association (AMTSBE), Portugal

 

Ana Maria Ferreira

 

Évora University, Portugal

 

António Lúcio

 

Baptista Hospital da Luz, Porto, Portugal

 

Filomena Maurício Fernandes

 

Regional Health Administration of Algarve, Ministry of Health,, Portugal

 

Diamantino Ribeiro 

 

Lusófona University, Portugal

 

Isabel De Santiago

 

Lisbon University Faculty of Medicine, Portugal

   
 

Workshop 2 – Room Eivissa B

 

Engaging Microentrepreneurs for Improved Destination Equity and Competitiveness

 

Discussants

 

Duarte B. Morais, Moderator

 

People-First Tourism Lab, North Carolina State University, USA

 

Neha M. Shah

 

Travel and Tourism, North Carolina Chatham County, USA

 

Kazem Vadafari

 

Ritsumeikan Asia Pacific University, Japan

   
 

Paper Session 1 – Room Eivissa C

 

Hospitality and Catering

 

Andriew Lim, Chair

 

The Hague Hotel School, The Netherlands

   
 

Estimating the Occupancy Rate of Non-traditional Accommodation: The Case of Airbnb

 

Veronica Leoni, Jan Olof, William Nilsson, Paolo Figini

   
 

Differential Price Management in Hotels and Peer-to-Peer Accommodation

 

Estela Marine-Roig, Eva Martin-Fuentes, Eduard Cristobal-Fransi, Berta Ferrer-Rosell

   
 

Conceptualizing Hotel Brand Experience in Hospitality Industry

 

Sara Marefatnia

   
 

The Willingness to Pay for Safer Airline after Crisis

 

Teitler Regev Sharon, Shahrabani Shosh

   
 

Restaurant Service: Gaps in the Perception of Quality

 

Cintia Goldenberg, Cicera Bezerra, Elizabeth Kyoko Wada, Sergio Moretti

   

16:30

t-Break -3th Floor

 

Hosted by BES International, Beijing, China

   

17:00-18:30

Concurrent Sessions

   
 

Open Space – Room Eivissa A

 

Building Bridges between Academia and Industry

 

Industry-Academia

 

Government-Academia

   
 

Paper Session 2  – Room Eivissa B

 

Challenges and Opportunities of Mature Destination: The Case of Algarve, Portugal

 

João Albino Silva , Chair

 

University of Algarve, Portugal

   
 

Searching for New Products for Slow Tourism in Algarve

 

Ana Beatriz Jesus, Júlio da Costa Mendes, Maria Manuela Guerreiro, Bernardete Sequeira

   
 

Safety and Security in The Algarve: The Tourists” Perception

 

Guilherme Castela, Maria Brás, Nelson Silva

   
 

Birdwatching in the Algarve, Portugal

 

Pedro Pintassilgo, Patrícia Pinto, Andreia Sofia Costa, António Matias

   
 

The Expenditure Profile of Second Home Tourists: The Case of the Finns in Algarve

 

Sirpa Uimonen, Rui Nunes

   
 

Effects of Arbitration on the Competitiveness of the Stakeholders in the Algarve

 

João Vidal, João Albino Silva, Guilherme Castela

   
 

International Best Practices Rules on Tourism Companies

 

Afonso Café, João Albino Silva, Eugénia Ferreira

   
 

Paper Session 3  – Room Eivissa C

 

Cultural Tourism

 

Alexandre Panosso Netto, Chair

 

Universidade de Sao Paulo, Brazil

   
 

The Footprint of Ethnic Women in the Community through Crafts for Tourists:

 

 A Case of Baluchis, Iran

 

AhmadReza Sheikhi, Ali Movahed

   
 

Striking a Balance between Consumption and Conservation: 

 

Promoting Sustainable Behaviors of Heritage Visitors

 

Alessandra Marasco, Piera Buonincontri, Haywantee Ramkissoon

   
 

Empowering Small Rural Communities through Heritage Tourism

 

Mercedes Aznar, Hilde Hoefnagels

   
 

The Impact of Tourism in the Reduction of Gender Inequality

 

Ruhet Genc

   
 

Management of Cultural Heritage: Governance in Cultural and Tourism Policies in Natal

 

Maria Augusta Wanderley, Seabra De Melo, Maria Lúcia Bastos Alves

   

Free Evening

 
   
   

Tuesday March 13

 
 

Place: Mallorca Room – Palacio de Congresos

08:00

Registration , Palacio de Congresos Lobby

   

09:00

Highlights of Yesterday

 

Luis del Olmo , Master of Ceremony

 

President, 2018 t-Forum Conference

   

09:15-10:00

Keynote Talks:

 

 

09:15

Tourism Grounds Covered, Horizons of Opportunities Ahead

 

Taleb Rifai

 

Former Secretary-General, UN World Tourism Organization, Spain

   

09:30

The Organization of the Future

 

Marco Antonio Robledo

 

University of the Balearic Islands, Spain

   

10:00

Keynote Panel 5

 

The Organization of the Future: Cases in Point

 

Marco Antonio Robledo, Moderator

 

David Tomás

 

CEO, Cyberclick, Spain

 

Dennis Wittrock

 

Encode, Germany

 

Pablo Aretxabala

 

Ner Group, Spain

   

11:00

t-Break – 1st Floor

 

Hosted by Melia Hotels International Spain

   

11:30-13:30

Brokerage Event – Palacio de Congresos – Bar Elixir

   

11:30

Panel 6

 

Tourism Development and Protection of the Environment

 

Antoni Riera, Moderator

 

University of the Balearic Islands, Spain

 

Sandy Hemingway

 

Friends of the Earth Majorca, Spain

 

Xavier Pastor

 

Environmental activist

 

Miguel Payeras, Balears. T , Spain

 

Joan E. Capella, Som Hotels, Spain

   

12:30

Concurrent Sessions

   
 

Panel 7 – Room Eivissa A

 

Innovation and Trends in Customer-Centred Tourism Businesses

 

Joan E. Capellà, Moderator

 

Som Tourism, Spain  

 

Mar Munoz

 

CEO, IT Travel Service, Spain

 

Pedro Martínez

 

CEO & Co-Founder, Hi-Sun, Spain

 

Jose Marcial Rodriguez Diaz

 

CEO Tourism Consortium East Mallorca, Spain

   
 

Paper Session 4 – Room Eivissa B

 

Collaboration in Tourism

 

Sevil Sonmez , Chair

 

University of Central Florida, USA

   
 

The Light at The End of The Tunnel: The Business Environment of the Spanish Tourism Industry

 

Manuel Figuerola PalomoPedro Moncada Jiménez

   
 

Achieving Sustainable Tourism through Regional Collaboration: Evidence from the TransTourism Project

 

Elaine Ramsey, David Hanna, Norry Mcbride

   
 

Strategies to Reduce Seasonality in Mediterranean Destinations: German Tourism in the Balearic Islands

 

E. Aguilo, F. Sastre

   
 

Experiential Marketing as a Moderating Affect on Exhibitor Performance in World Travel Mart London 2017

 

Zauyani Zainal Mohamed Alias, Norain Othman

   
 

Paper Session 5 – Room Eivissa C

 

Wellness and Rural Tourism

 

Kazem Vafadari, Chair

 

Ritsumeikan Asia Pacific, Japan

   
 

Comparative Study of Cycle Tourism as a Wellness Tourism Trend in Iran & The Netherlands

 

Mahdi Rahimi Pordanjani, Adao Flores

   
 

Challenges and Opportunities of Japanese Micro-entrepreneurship in Wellness Tourism

 

Hori Keiko

   
 

Infectious Disease and Travel

 

Sevil Sönmez, Jessica Wiitala, Yorghos Apostolopoulos

   
 

A Technical Feasibility of Establishing a Ski Resort: Garrin Mountain, Iran

 

Hamid Zargham Borujeni, Reyhaneh Kachooei

   
   

13:30

Lunch – Restaurante Palma, 3th Floor. (Ticket Required)

 

Sponosred by Vicepresidencia I Conselleria Innovació, Ricerca I Turisme, Spain

   

14:30

Concurrent Sessions

   
 

Panel 8 – Room Eivissa A

 

Chinese Outbound Tourism: Practical Implications for Businesses

 

Philip Pearce, Moderator

 

James Cook University, Australia

   
 

Implications from the Latest figures: New Directions in the Chinese Outbound Market

 

Wolfgang Arlt

 

West Coast University of Applied Sciences, Germany

   
 

Cultural Insights about the Chinese for Business and Marketing

 

Carol Zhang

 

Portsmouth University, UK

   
 

Changing the Experience Design: The Sun and the Chinese Tourists

 

Philip Pearce

 

James Cook University, Australia

   
 

Bridging East/West Perspectives

 

Jafar Jafari

 

University of Wisconsin-Stout, USA

   
 

Workshop 3 – Room Eivissa B

 

How to Develop and Operate Local Action Groups

 

Luis del Olmo

 

President, 2018 t-Forum Conference

 

Miguel Payeras

 

Managing Director of Balears.t, Spain

   
 

Paper Session 6 – Room Eivissa C

 

Innovation in Tourism

 

Joan Garau, Chair

 

The University of the Balearic Islands, Spain

 

Limiting Overtourism: The Desirable New Behaviours of the Smart Tourist

 

Philip Pearce

   
 

Hotel Industry Technology and Innovation Systems: Next-Generation Technologies with Value

 

Mahdi Rahimi Pordanjani

   
 

Introduction of Qanat as a Worth-considering Resort in Iran

 

Esmaeil Sangari, Mahmoud Mohammadi

   
 

Blockchain in Hospitality Industry: Challenges or Opportunities for Hotels?

 

Andriew Lim

   
 

Old Wine in New Bottles: Innovating the Experience of Opera with Augmented Reality Technology

 

Alessandra Marasco, Barbara Balbi

   

16:00

t-Break – 3th Floor

 

Hosted by University of Isfahan, Iran

   

16:30

Concurrent Sessions

   
 

Panel 9 – Room Eivissa A

 

Getting Smarter with Social Media in Tourism

 

Iis Tussyadiah, Moderator

 

University of Surrey, UK

 

Estela Marine-Roig

 

University of Lleida, Spain

 

Florian Zach

 

Washington State University, United States

 

Yvonne Ivanescu

   
 

Paper Session 7 – Room Eivissa B

 

China, Sharing Economy and Social Media

 

Nevenka Cavlek, Chair

 

University of Zagreb, Croatia

   
 

Women Intrapreneurship and Guanxi In China

 

Carol Zhang, Albert Kimbu, Pearl Lin, Michael Ngoasong

   
 

A Study of Night-Festival Experience based on Visitor Awareness: China Zigong Lantern Festival

 

Yi-jing Zhao, Gang-hoan Jeong

   
 

Sharing Economy and Corporate Mobility: Restaurants and Bars as Co-Working Spaces, Brazil

 

Erica Ana Alves Bortolotte, Elizabeth Kyoko Wada

   
 

Relational Tourism in Raval: Residents, Visitors, and Social Media

 

Kathleen Scherf

   
 

Negative Reviews Hurt: The Effect of Consumer Sentiment on Prices in the Sharing Economy

 

Carla Guadalupi, Paul Wander

   
 

Paper Session 8 – Room Eivissa C

 

Tourism Destinations

 

Eugeni Aguiló, Chair

 

University of the Balearics Islands, Spain

   
 

Optimum Measuring Seasonality in Tourism

 

Tomàs Serra Olives

   
 

Meteorological Conditions and Travel Choices

 

Jaume Rossello-Nadal

   
 

Reverse Country of Origin Effect: Measuring the Impact of Local Products on Tourism Perception

 

Alessandro Bigi, Michelle Bonera

   
 

Analyzing the Determinants of Tourists’ Visit Patterns in Lanzarote Island, Spain

 

Hugo Padrón-Ávila, Raúl Hernández-Martín

   
 

Revisiting a Governance System for Destinations using a Balanced Scorecard Approach

 

Elidomar Alcoforado

   
 

Latent Demand Analysis for US Travel to Cuba

 

Robertico Croes, Kelly Semrad, Manuel Rivera

   
 

Workshop 4 – Room Eivissa D

 

Cashing in on the “Sacred Journey”: How to Apply Theory in Tourism Businesses

 

Tom Selänniemi

 

The Finnish Nature Center Haltia, Finland

   

18:00-18:30

Concluding Remarks: Bridging Academia, Government, and Industry Gaps

 

Jafar Jafari and the t-Forum Team  

   

20:30

Closing Dinner

 

Café Gran Hotel – CaixaForum – Ticket Required

 

Placa de Weyler 3, 07001 Palma

 

Announcements

 

t-Forum Awards

 

Dinner

 

Hasta la vista Remarks

   

Wednesday 14 March

 
   

09:30-13:30

Concurrent Technical Visits (due to space limitation, please register when the registration desk opens)

 

Technical Visit 1: An Island with no Landfills

 

Technical Visit 2: Free WiFi Networks

   

13:30

Reports on Field Visits

   

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