Yvonne Ivanescu University of Brussels, Belgium

Yvonne Ivanescu is a travel marketing specialist currently pursuing a doctorate at the Université de Bruxelles and holds MA in Globalization and International Development from the University of Ottawa. Her main research interests lie in digital and tourism marketing, social media, and sustainable tourism. With a professional background in digital marketing, she is a former employee of Ogilvy & Mather advertising, marketing and public relations agency where she worked as a social media manager and strategist, handling clients like Nespresso and Jameson Whiskey, and the author of the bestselling book, Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More. Presently she runs Fernweh Marketing, a travel and tourism digital agency that provides businesses with an extensive range of online marketing services.