Tom Selänniemi The Finnish Nature Centre Haltia, Finland

Tom Selänniemi has over 25 years of experience in tourism research and business. Before entering the business sector, he made a 10-year academic career in the anthropology and sociology of tourism. He was chair of the Tour Operators’ Initiative for Sustainable Tourism Development for 7 years, and worked for 10 years for the largest tour operator in Finland, Aurinkomatkat-Suntours, of which he was deputy managing director for 3 years. Before becoming the director of Haltia, he worked as a consultant for investments in sustainable tourism and as the director for corporate relations at UNICEF Finland. Tom.Selanniemi@metsa.fi