Joan Garau-Vadell Universitat de les Illes Balears, Spain

Joan B. Garau-Vadell teaches marketing and market research to graduate and master students at the University of The Balearic Islands, Spain. He has directed the Ibiza tourism school and currently directs the Balearic Islands University’s Revenue Management diploma.  He also serves as a visiting professor to several universities of Europe, United States and South America and works as a consultant for public and private organizations.
He has published more than 20 articles and book chapters in international peer reviewed periodical, including Tourism Management, Journal of Business and Industrial Marketing, International Journal of Tourism Research, Journal of Destination Marketing and Management, and Tourism Economics. His main research interest topics include tourism destination marketing and strategy, tourism consumer behavior, tourism satisfaction, and specific tourism segments.