Alan Fyall University of Central Florida, USA

Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs’ Director at the Rosen College of Hospitality Management, University of Central Florida, USA. He has published widely in the areas of tourism and destination marketing and management and has conducted numerous consulting and applied research projects for clients in the United Kingdom, European Union, Africa, the Caribbean, Middle East, and South East Asia. He serves as Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of numerous leading journals including Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research, Journal of Hospitality & Tourism Management, Journal of Business Research and Place Branding and Public Diplomacy.