Mar Muñoz CEO, IT Travel Services, Spain

Mar Muñoz’s formal education includes Information Technology Engineer (Polytechnic University of Madrid), Master degree in Big Data (International University of La Rioja), and Advanced General Management Programme (IESE Business School).  She held several different positions, for example working as Head of the Systems Department (Barceló Viajes), Head of E-Commerce (Barceló Viajes), Sales and Marketing Manager (eDreams and Barceló Viajes), Currently she is CEO of IT Travel Services implementing Big Data projects.

Her self-introduction says it all: “Positive” is the best adjective to describe me, also passionate about technology. I have worked in the tourism-oriented technology for over 20 years and every day is a chance to learn and apply something new in the digital transformation.. I used to develop technology before; now I bring technology as a facilitator to improve business processes based on Big Data techniques. A generous leader by nature, I create efficient work environments based on respect for every team member to foster their skills and also increase their motivation and confidence. By enhancing the best they have to offer, we manage to make a positive impact on customers, suppliers, and community in general.